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K2
May 14, 9:35am – 10:10am
Topic: “Getting your Network Convergence – Ready”
Speaker: Mr Lin Jingyu, Regional Manager, Dialogic China
Abstract
Fixed-mobile convergence services are finally becoming a
reality - and consumers are increasingly demanding IMS-style
network access. This means networks need to allow users to
access the same services using any device over any type of
network. So what do network operators need to do enable this
kind of service delivery without investing in yet another
round of expensive network upgrades?
This presentation explains how existing network resources
can be enhanced and linked together using next generation
signalling and gateway solutions, which serve as the “glue”
in a converged network.
In the period before IMS is truly realised, such networks
will be vital for customer retention and defending ARPU,
while at the same time enabling the delivery of next
generation services such as video messaging and mobile TV in
an IMS-style environment.
Presentation Summary:
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What’s the situation right now? The challenge facing
service providers: Both fixed-line and mobile providers
and facing unprecedented change and competition;
customers have little loyalty but are demanding new
services
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Network and service evolution. The road to IMS; how
networks and services are evolving to meet the IMS
vision. The move away from simple voice services to
unified messaging (converged speech, data and video) and
premium content services such as music, video and
gaming. What does this means for today’s networks?
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What does convergence mean? An overview of converged
applications and devices (convergence doesn’t mean fewer
devices – it means more!). Drivers behind next
generation service delivery such as presence and
availability, and increased home networking. The
importance of IP open systems in being able to serve the
widest possible scope of these new types of converged
devices.
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Why multimedia is the answer. How embracing multimedia
can solve the three main problems faced by operators:
customer churn, service delivery costs and declining
ARPUs. Case study: Premium mobile TV services.
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Extending the network. The role of gateways and engines
in delivering multimedia in a converged network –
“gluing” fixed, mobile and broadband networks together.
Tips on reducing engineering costs and total cost of
ownership (TCO) using open systems.
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Open systems-based convergence. How to use IP “building
blocks” to create converged networks for service
providers and enterprises.
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Case Example: running a 3G-originated video call over
multiple networks
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Conclusions and summary
Audience Takeaways:
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Converged network technology roadmap: achieving the IMS
vision
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How service providers can deliver IMS-style services
today using signalling and gateway solutions to “glue”
disparate networks together
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How to build an converged IP network from the ground up
using IP “building blocks” using open solutions
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Coping with interoperability and integration issues in
converged networks
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How to reduce engineering costs and Total Cost of
Ownership (TCO), and maximise existing network
infrastructure investment via convergence
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How to automate support services
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Why convergence means more devices – not less!!
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Convergence strategies for service providers and
enterprises
Speaker Biography
Mr. Lin Jingyu joined Dialogic in 2006, now working as
regional manager of Dialogic China, being responsible for
Dialogic business development in mainland China and Hongkong.
Mr. Lin has 7 years experience in converge communication
industry. From 2000 to 2006, he served for Intel (China)
ltd. Communication Infrastructure Sales Group, worked as
strategic account manager, channel manager for the business
development of open standard modular communication platform,
media and signaling products, and communication silicon.
Before joining Intel, Mr. Lin has 5 years experience in IT
industry, he served for Fujitsu (Shanghai) td, was
responsible for MIS/POS solution market development in
commercial area.<back>
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