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K4
May 14, 10:50pm – 11:20pm
Topic: “Combining Web 2.0 with Unified Communications for
New Services Creation”
Speaker: Mr Yao Zhang, General Manager, BroadSoft Greater
China;
Chief Representative of BroadSoft Beijing Office
Abstract
The advent of Web 2.0 mashups and the rapid adoption of
these new applications by enterprises and consumers offer
service providers the opportunity for new services
offerings. Web 2.0 essentially refers to the combining of
two or more web-based applications for the creation of a
new, more powerful application. IP-based applications – VoIP
– can be mashed up with popular application business and
consumer applications for new service offerings.
We explore examples of these new mashups and how they can be
combined with the latest unified communications offerings
from giants such as Microsoft and IBM to deliver compelling
new solutions. Viewing voice as an application enables
service providers to deliver productivity enhancing
solutions to enterprises, such as salesforce.com with
calling features embedded, or click-to-dial capabilities
from within popular social networking sites such as Facebook
and Myspace.
The key benefit for service providers is the rapid creation
and deployment of new revenue-generating offerings,
including voice-enabled instant messaging, email and
presence.
Speaker Biography
Yao Zhang brings to BroadSoft’s China operation more
than 25 years of experience in telecommunications sales and
management and established relationships with China’s
Ministry of Information and the country’s leading service
providers.
Prior to joining BroadSoft, Zhang served as general manager
at Nortel Networks for Great China East & Central regions
and the China Telecom account. He led the account sales team
that secured a China Telecom optical national backbone
contract, Nortel’s first carrier Ethernet product (with
Shanghai Telecom), and the delivery of WiMaX/WMN in China
Telecom’s North Region. Previously, Zhang was vice president
of Sales, Tellium, Inc. APAC and Chief Representative of
Tellium, Inc’s Beijing office, where his business
development efforts resulted in partnerships and channels,
including Korea Telecom, Taiwan Chunghwa Telecom.
He also held several executive management positions in China
for Alcatel and Marconi Communications. Zhang holds an
Bachelor Engineering degree from Nanjing University of Posts
and Telecommunications. <back>
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